BENJAMIN A. DAVIS created the Digital Media Pyramid in 2002 when he was a Part-Time Lecturer at Rutgers University in New Brunswick, N.J. During his first class there, he started instructing his students about the inverted pyramid, which has been a staple in the writing business for decades. While doing so, he noticed that they were not engaged.  
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At that point, he realized that he was teaching an analog model to digital natives. So he went on to create the Digital Media Pyramid to encompass many of the tasks that today's writers are preforming, such as cutting & pasting, using video and audio, interactivity and using social media.



Davis is a distinguished journalist who worked at NPR in Washington, ABC News in New York and MSNBC.com as part of it's launch-team. He was also a freelance editor for Fox News Radio in New York. In his early years, he was a local TV reporter in Charlotte, N.C. and Baltimore, Md. He has won two Columbia DuPoint Awards - the broadcast equivalent to what the Pulitzer is for print. In 2011 he was appointed the CBS Harold Dow Visiting Professor at Florida A&M University in Tallahassee, Fl.  He teaches Broadcast and Digital Journalism at California State University Northridge in Los Angeles.  He is a graduate of Whittier College in California, studied at the University of Copenhagen and received his masters from Columbia University's school of Journalism and he was the Burton R. Benjamin Fellow at the Knight Wallace Fellowship program at the University of Michigan. He serves as a Director on the Education Television Fund board.